International Management and Marketing
Seminar (in English language)
Lecturer: Prof. Dr. Temme / Prof. Dr. Zielke
Time: 12:00 - 16:00 Uhr
This seminar is for international exchange students.
This course deals with core topics in international management and marketing with a focus on consumer behavior and the management of the international marketing-mix instruments:
- Consumer behavior in international markets
- International marketing research
- International product and brand management
- International pricing
- Channels and distribution in an international context
- International marketing communication.
- Oral presentation of a selected topic in international management and marketing
- PowerPoint document on which the oral presentation is based
- Participation in class discussions