International Management and Marketing

Seminar (in English language)

Lecturer: Prof. Dr. Temme / Prof. Dr. Zielke

Start: 02.11.2023

Time: 12:00 - 16:00 Uhr

Room: N-11.12

Target Audience:

This seminar is for international exchange students.

Description:

This course deals with core topics in international management and marketing with a focus on consumer behavior and the management of the international marketing-mix instruments:

• Consumer behavior in international markets
• International marketing research
• International product and brand management
• International pricing
• Channels and distribution in an international context
• International marketing communication.

Requirements:

• Oral presentation of a selected topic in international management and marketing
• PowerPoint document on which the oral presentation is based
• Participation in class discussions