International Management and Marketing

Seminar (in English language)

Lecturer: Prof. Dr. Temme / Prof. Dr. Zielke

Start: 02.11.2023

Time: 12:00 - 16:00 Uhr

Room: N-11.12

Target Audience:

This seminar is for international exchange students.


This course deals with core topics in international management and marketing with a focus on consumer behavior and the management of the international marketing-mix instruments:

  • Consumer behavior in international markets
  • International marketing research
  • International product and brand management
  • International pricing
  • Channels and distribution in an international context
  • International marketing communication.


  • Oral presentation of a selected topic in international management and marketing
  • PowerPoint document on which the oral presentation is based
  • Participation in class discussions

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